T-Mobile - #NeverSettleForVerizon

Category: commercial

Summary: T-Mobile co-opts Verizon's slogan "Never Settle".

Video:

Music in the commercial

Song: Take Back the Power by The Interrupters

Lyrics used in the commercial

What's the plan for tomorrow?
Are you a leader?
Or will you follow?
Are you a fighter?
Or will you cower?
It's our time to take back the power.

Description

The #neversettle hashtag Verizon was using gets co-opted by T-Mobile.

This version of the ad consists mostly of text on the screen. It also has a guy punching through the words "Never Settle" which looks like breaking glass.

Text:
Verizon says #neversettle
T-MOBILE AGREES
#neversettle FOR LIMITED DATA
[small print: Unlimited while on our network.]
#neversettle FOR 2-YEAR SERVICE CONTRACTS
#neversettle FOR OVERAGES
[small print: No domestic overages. See T-Mobile.com for details]
#neversettle FOR A SLOWER LTE NETWORK
[small print: Based on download speeds]
#neversettle FOR NO WI-FI CALLING
#neversettle FOR WAITING TO UPGRADE
#neversettle FOR PAYING TOO MUCH
#neversettle FOR LOSING YOUR UNUSED DATA
#neversettle FOR BEING TRAPPED BY ETFS
#neversettle FOR OVERCHARGING OVERSEAS
#neversettle FOR MUSIC EATING UP YOUR DATA
#neversettle FOR PLAN PRICES THAT MAY GO UP
#neversettle FOR SURPRISE BILLS
#neversettle FOR RESTRICTIONS
#neversettle FOR GIMMICKS
#neversettle FOR HIDDEN FEES
#neversettleforVerizon