JCPenney - April Is Hopping

Category: commercial

Summary: The camera pans from house to house, showing off various families and their JCPenney spring fashions and accessories.

Video:

Music in the commercial

Song: Sunshine, Lollipops and Rainbows by Lesley Gore

Lyrics used in the commercial

Oooh
My life is sunshine, lollipops, and rainbows
That's how this refrain goes
So come on join in
Everybody!
Sunshine, lollipops, and rainbows
Everything that's wonderful is sure to come your way
'Cause you're in love
You're in love
And love is here to stay

Description

There's an Easter theme, as represented by the bunnies that end up multiplying by the end of the spot.

Two kids hold bunnies at the start of the ad, then at the next house is a father with his newborn in a carriage/stroller. And another woman across the street with a baby stroller. At another house we see inside that a woman has triplets (and bunnies). At yet another house, a father vacuums (doing a little exercise routine) while his baby crawls on the ground. Another couple laughs in the rain. And at another house, a girl stands on a mound of dirt, where there's a tree ready to be planted.