DrugFree.org - Enabling

Category: commercial

Summary: A teen talks about how her mother enables teenage drug use.

Video:

Description

The mother might want to seem like the cool mom. Or maybe she just figures the teens will drink and do drugs regardless. The teenage girl disapproves of the enabling, but in the end says, "If she doesn't care, then why should I."

Campaign: Emotional Drugs

Credits

• Executive Creative Director: Dan Fietsam
• Group Creative Director: Kevin Lynch
• Creative Director: Noel Haan
• Art Director: Krystyn Campbell
• Writer: Jen DiGiorgi
• Account Supervisor: Meredith Haidle
• Designers: Jillian Lamb
• Designers: Francis Almeda
• Head of Integrated Production: Rowley Samuel
• Agency Producer: Ashley Geisheker
• Line Producer: Paul Manix
• Interactive Producer: Dan Corken
• Production House: MJZ
• Director: Phil Joanou
• Executive Producer (MJZ): Jeff Scruton
• Editing House: Beast
• Editor: Angelo Valencia
• Transfer (CO3): Stefan Sonnenfeld
• Music Company: Stimmung
• Music Director: Jason Johnson
• Producer: Ceinwyn Clark
• Media Buyer: Horizon Media
• Developer: Jack Marchetti

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