DLP - Amazing

Category: commercial

Summary: A girl stands in a meadow, with an elephant at her side, and she marvels at the picture quality of DLP.

Video:

Description

A little girl and an elephant. An odd pairing, but it gives the commercial a poetic feel.

This installment in the "it's the mirrors" series is set in a vast field of yellow flowered verdure, with a beautiful clouded, blue sky in the background.

The girl holds a cube that when opened emits a bright beam of light toward the sky. While looking into it she says, "How is it possible? Millions of tiny mirrors in something so small. I've never seen anything so colorful. So clear. So real. Have you [said to the elephant]? It's amazing. It's the mirrors [said to the audience]. We have to show everyone."

If you're not paying attention you might think she's holding some sort of cell phone. But the cube is just a symbol of the technology that's in DLP (Digital Light Processing) HDTVs.

Credits

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Recent Discussion

archive 6/9/2007 at 11:58 PM
[sarah] love those commercials, love to see more!

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Basics

Brand
DLP
Year
2006
Title
Amazing
Also Known As
None listed
Country
United States
Agency
J. Walter Thompson
Tagline
it's amazing, it's the mirrors
Company
Texas Instruments
Product
None listed
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