EA Sports - Madden NFL 12 - Big Brother

Category: commercial

Summary: Two brothers play Madden NFL 12, and the older brother gets his comeuppance.

Video:
http://www.sdintegrated.com/content/viewVideo/Commercials/JoshTaft/EASports/BigBrother

Music in the commercial

Description

A voice-over from Ben Affleck describes a scene in which two brothers are playing Madden NFL 12.

"Look at that guy. He's your own flesh and blood. Right now your hatred for him is biblical." Perhaps referring to Cain and Abel.

The older brother typically is better at the game, and mercilessly taunts his kid brother, but then one day the younger brother bests him.

Credits

• CD/Copywriter: Warren Cockrel
• ACD/Art Director: Anna Rowland
• Copywriter: Ben Salsky
• Art Director: Mark Potoka
• Agency Executive Producer: Brian Coate
• Producer: Matthew Winks
• Producer: Dan Reid
• Director of Client Services: Aaron Lang
• Account Director: Eddie Garrabedian
• Exec Producer (Smack Shack Videos): Jaime Chiang
• Creative Director (Smack Shack Videos): Nei Caetano
• Production: Supply & Demand Integrated
• Director: Josh Taft
• Executive Producer: Charles Salice
• Executive Producer: Kira Carstensen
• Producer: Keeley Gould
• Editorial: Spot Welders

Cast

• Ben Affleck ... Voice-over

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