SNY - Libido

Category: commercial

Summary: A young woman married an old guy for his money, but the guy's vitality is boosted by watching sports on TV.

Video:

Description

In an obvious parody of the marriage of Anna Nicole Smith and J. Howard Marshall, this spot starts off with a bride still in her wedding dress, wheeling in her elder husband. She sits him in front of the television. The voice-over describes how studies have shown that watching sports can boost testosterone, and might prove to be too much for the old man's heart. Smiling, the bride seems to have every intention of overwhelming her groom's heart so she can inherit his fortune.

But her plan backfires. Watching sports jump starts the guy's libido.

Part of the "More Sports. More Testosterone" campaign.

Shoot Location: London

Credits

• CD: Arturo Gigante
• CD: Debbie Kasher
• EP: Lisa Christman
• Prod Co: Smith & Jones Films Inc
• Director: Ulf Johansson
• DP: Steve Keith-Roach
• EP: Philipa Smith
• Producer: Polly Leach
• Editorial Co: Peepshow
• Editor: Andrea MacArthur
• EP: Deborah Sullivan
• Producer: Desiree Cobb
• Post/Effects Co: Absolute Post
• Lead Flame: Nathan Kane
• Flame Assist: Krissy Nordella
• EP: Sally Heath
• Producer: Mitch Stockwell
• Telecine Co: Company 3
• Colorist: Tim Masic
• Audio Post Co: Sound Lounge
• Mixer: Tom Jucarone

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