HP Beats Audio - Alicia Keys

Category: commercial

Summary: Alicia Keys talks about her choices growing up, and the effort she put into "Empire State Of Mind".

Video:

Music in the commercial

Song: Empire State Of Mind (Part II) Broken Down by Alicia Keys

The album that Alicia brings up on the HP in the commercial is The Element of Freedom, which has the version "Empire State Of Mind (Part II) Broken Down".

Lyrics used in the commercial

Yeah-eh
New York!
Here in New York!

We've also included on this page a related credit of the original Jay-Z/Alicia Keys collaboration "Empire State Of Mind".

Description

The ad opens with a close up of Alicia's eye. The camera zooms in to a flashback of a symbolic street of Hell's Kitchen, Manhattan NY in her days growing up. Shadows chase across the ground, reminiscent of the shadow demons in the movie "Ghost".

When she mentions Broadway, the scene changes to a happier animated representation of her career in music.

The camera zooms back out from her eye, and we find Alicia sitting in a New York apartment.

In a voice-over Alicia says, "I grew up in Hell's Kitchen. In one direction there was violence and crime. And in the other - the bright lights of Broadway. The first time I touched a piano, I knew which way I was headed. I poured my heart into every note of 'Empire State of Mind' until it sounded perfect. And it kills me that people might not be able to hear it the same way."