Bud Light - Pimp Your Ride
Category: commercial
Summary: A vehicle has been modified to be the ultimate tailgate car for football games.
Video:
Description
A group of friends push a car to a tailgate party. Another guy asks if they ran out of gas, but it turns out the car has been gutted and "pimped" to become the ultimate tailgate car. The features include: plenty of Bud Light in the trunk, gas tank replaced with a keg of Bud Light, popcorn popper via the heater, and a grill under the front hood.
Carl Weathers quips, "There's no junk in that trunk."
Part of the Bud Light Playbook campaign.
Credits
- VP/CD: Chris Roe
- VP/CD: Chuck Rachford
- VP/CD: Brad Morgan
- CD: Bart Culberson
- CD: Frank Oles
- CD: Michael Porritt
- Associate CD: Jason Karley
- Associate CD: Galen Graham
- Senior Producer: Scott Kemper
- Prod Company: Tool
- Director: Erich Joiner
- EP: Brian Latt
- EP: Matt Bonin
- EP Digital: Dustin Callif
- 3D Consultant: Charlotte Huggins
- Editorial: Whitehouse
- Editor: Kevin Zimmerman
- Producer: Dawn Guzowski
- Telecine: Company 3
- Colorist: Stefan Sonnenfeld
- Sound: Another Country
- Mixer: John Binder
- Producer: Tim Konn
- Post/Effects: Asylum
- VFX Supervisor: Mitch Drain
- EP: Michael Pardee
- Bidding Producer: Cassandra Khavari
- Producer: Darcie Muangman
- Compositing Lead: Rob Trent
- 3D Artist: Matthew Maude
- 3D Artist: Fabio Zapata
- 3D Artist: Greg Stuhl
- 3D Artist: Jens Zalzala
- 3D Artist: Tom Stanton
- Editor: Kosta Saric
Cast
- Carl Weathers ... Spokesman
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