GE Capital - Polaris

Category: commercial

Summary: An ATV cruises over desert sand dunes in an example of how GE Capital works with its clients.

Video:

Description

"If it were simply about money, every bank loan would be a guarantee of success. At GE Capital, loaning money is the start of the relationship, not the end. I work with Polaris every day. At GE Capital, we succeed only when they do," GE Capital executive Tom Orluck explains. Then he gets out of the ATV and yells, "Whoaa! Awesome! Yes!"

Polaris CEO Scott Wine then tells Orluck, "We've got to get you out of the office more often." Then the kicker, "My turn to drive."

The guitar music in the ad was written for the commercial.

Credits

• Creative Group Head: Don Schneider
• Art Director: Rick Rabe
• Art Director: John Cornette
• Copywr: John Kenney
• Copywr: Daniel Bremmer
• EP: Regina Ebel
• Music Producer: Rani Vaz
• Producer: Regina Iannuzzi
• Prod Company: @radical.media
• DP: Anthony Wolberg
• Director: Lenny Dorfman
• Editorial: Crew Cuts
• Editor: Nate Taylor
• Telecine: Nice Shoes
• Colorist: Ron Sudul
• Post/Effects: Nice Shoes
• CD: Aron Baxter
• Flame Artist: Jason Farber
• Flame Artist: Andrew Granelli
• Flame Artist: Bryan Rosen Blum
• Flame Artist: Vin Roma
• Flame Artist: Russ Bigsby
• Flame Artist: Rich Schrek
• Producer: Dave Moore
• Music: Black Iris
• Sound Design: Sonic Union

Cast

• Scott Wine ... Himself, Polaris CEO
• Tom Orluck ... Himself, GE Capital executive

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