JCPenney - Back to School Picture Day

Category: commercial

Summary: Students have their own photo session at school on picture day.

Video:

Music in the commercial

Lyrics used in the commercial

Who could it be
Don't look at me
So obviously
It makes me sweat
Straight to my head
I'm turning back
?? someone said ??
So I'm upset
?? keep me high ??
Uh, before I forget
One, two, three turnaround
Don't you watch me now
Just turnaround
Touch your knees, don't look
Just turnaround
Do it now, or make me count to four
Watch yourself, but don't you turnaround
Can't you see I don't need you around
Do it now
Walk right through that door

Description

A geeky looking school official posts a bulletin for yearbook photos picture day. The students are supposed to report to room 17A. But a student crosses it out and writes 6A. A group of kids show up in 6A, blast music, dance around, and pose in more dynamic photos than they would have in the official photo shoot.

Text:
NEW LOOK. NEW YEAR. WHO KNEW!