General Mills - Awards

Category: commercial

Summary: Children show off their accomplishments, which they achieved with the help of a healthy breakfast.

Video:

Description

"To do well, kids need to eat well. And eating well means getting enough whole grain and calcium. And General Mills Big G kids cereals can help. Did you know it's the only leading line of kids cereals with at least 8 grams of whole grain and a good source of calcium? Cereals they already love like Lucky Charms and Cinnamon Toast Crunch. Give your kids more of what they need to be their best. Grow up strong with Big G kids cereals."

The children stand by some of the General Mills cereal mascots. A girl wearing a medal for excelling in martial arts bows as she stands next to Lucky the Leprechaun. A boy who's holding a trophy for winning a track & field race stands next to the Trix Rabbit. A girl who won a science fair award for her volcano project stands next to Sonny the Cuckoo Bird.

The Trix Rabbit also stands next to a boy who's wearing two medals that he won in a swim meet.

Credits

SVP, Executive Creative Director: Craig Miller
SVP, Creative Director, Art Director: Sean Kiener
SVP, Creative Director, Copywriter: Steve Centeno
VP, Executive Producer: Tom Sann
Production Co: The Sweet Shop
President / Managing Director: Stephan Dickstein
Director: Kathi Prosser
Executive Producer: Susan Rued-Anderson
Producer: Kyra Shelgren
Animation: Calabash Animation
Executive Producer: Sean Henry
Creative Director: Wayne Brejcha
Production Manager: Diane Grider
Associate Producer: Alexis Davison
Editorial: Cutting Room
Producer: Melissa Lubin
Editor: Chris Hellman

Cast

None listed

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