Cox Business - Elevator

Category: commercial

Summary: Aspects of the business world sized too big or too small.

Video:
http://www.trustcollective.com/portfolio/content/rhino_cox.php

Description

People go out of and a guy walks into a elevator that's too short. Another businessman watches televisions on financial channels, but the TVs are too small. A conference room has a phone speaker that's too small, so they strain to listen to the call. A hospital employee (perhaps a nurse) uses a mouse that's too big. But it shrinks to the correct size as the voice-over describes how Cox Business designs "customer communication solutions for your business that are just right." In the next scene people with laptops that are too small are pleasantly surprised when the notebooks grow to the normal size.

Credits

• Broadcast Production Manager: Patti Hofstad
• VP/Creative Director: Mark Haumersen
• Copywriter: Tom Witkowski
• Art Director: Melanie Rieschl
• Prod Company: Untitled Films
• Director: Tim Cronenweth
• Director: Jeff Cronenweth
• EP: Jim Evans
• UPM: Jay Kelman
• Post/Effects: Rhino
• Creative Director: Natasha Saenko
• CG Supervison: Yuval Levy
• CG Modeler: Brian Dinoto
• CG Animator: Jaime Castenda
• CG Animator: Goran Ognjanovic
• CG Lighting: Yuheng Chiang
• CG Lighting: Gilad Kenan
• 2D Artist: Marc Steinberg
• Flame Artist: Kevin Quinlan
• Flame Assistant: Barry Furlano
• VFX Supervisor: Elad Offer
• Producer: Linda Gallagher
• Production Coordinator: Cynthia Angel
• COO/EP: Camille Geier
• CEO/Head Creative: Zviah Eldar
• Editor: Antoine Mills
• Assistant Editor: Robert Serrini

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