MADD - Bottles

Category: commercial

Summary: In this PSA against drunk driving, people smash beer bottles on their heads.

Video:

Description

In slow motion, with classical music playing to emphasize the drama of what's taking place, people smash beer bottles against their heads.

The symbolism of the broken bottles is that underage drinking can cause brain damage.

Credits

Creative Director: Adam Greenhood
Senior Designer: Jesse Arneson
Senior Copywriter: Jeremy Spencer
Director: David Lindsey Wade
Director: Lyndon Wade
Director of Photography: Michael Stine
Production Company: Back Alley Films
Post Production Company: t2
Editor: Jon Bazata
Creative Director: Michael Ong
Graphics: Carson Catlin
Graphics: Cody Beltram
Graphics: Allen Robbins
FX: Carson Catlin
FX: Cody Beltram
FX: Allen Robbins
Post Production Producer: Nicole Melton
Post Production Producer: Chris Rinella
Sound Design/audio post (at Bazillion): Noel Selders
Stylist: Sarah Thompson

Cast

None listed

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