New Mexico DOT - Some Things Can't Be Reversed

Category: commercial

Summary: A man recalls his actions in reverse that led to the death of his daughter after he was drinking and driving.

Video:

Description

The scene opens in a holding/prison cell. A man holds his hands to his face, clearly distraught. The ghost of his daughter appears and says, "Dad." The man, startled, recalls the chain of events that lead to his daughter's death. The scenes replay in reverse order, starting with the crash scene, then back at the party he was at during which his was drinking alcohol.

Text:
SOME THINGS CAN'T BE REVERSED.
DESIGNATE A DRIVER.

Shoot Location: Albuquerque, NM

Credits via TRUST. Read more http://www.trustcollective.com/portfolio/content/sm_nmdot.php

Credits

Art Director: Daniel Lewin
Copywriter: Sean Broughton
CD: Lonnie Anderson
Producer: Willie Ford
Agency Principal: Richard Kuhn
AE: Webb Johnson
Prod Company: Smoke & Mirrors
Prod Company: Black Sheep Productions
Director: Sean Broughton
DOP: Demian Barba
Editorial: Whitehouse
Editor: Crandall Miller
Producer: Melissa Maxwell
Executive Producer: Corina Dennison
Grading: Smoke & Mirrors
Colorist: Ben Eagleton
Post/Effects: Smoke & Mirrors
CCO: Sean Broughton
Lead VFX/Flame Artist: Sean Broughton
Designer/Animator: Steve Parish
Designer/Animator: Mike Donovan
Designer/Animator: Wei Louie
VFX Producer: Paul O'Beirne
Sound Design: audioEngine
Sound Designer: David Wolfe

Cast

None listed

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