HSBC - Soapbox Tech

Category: commercial

Summary: People step onto a soapbox to express their views on technology.

Video:

Description

"Technology makes you get closer to people quicker."
"Me and my friends kinda jokingly say that's it's an electronic dog leash."
"Technology gets blamed for a lot of bad things in society because change is always a little bit scary."
"I know that the email is easy, but I still like a hand-written letter."
"It's right there. It's at your fingertips. It's making people smarter."
"We're all addicted to it. Oy vey."

Text:
July 16
New York
Why does a bank care about what people value?
Understanding people's values helps us better meet their needs.

Filmed in New York City's Flatiron District.

Credits

• Executive CD: Walt Connelly
• CD: Josh Kilmer-Purcell
• Copywriter (CG text): Dinesh Kapoor
• Art Director: Michael Ashley
• EP: Caroline Coleman
• EP: Bill Finnegan
• Producer: Shane Smith
• Assistant Producer: Tadd Ryan
• Prod Company: Anonymous Content
• Director: Brett Morgen
• EP/Head of Commercials: Dave Morrison
• Head of Production: Sue Ellen Clair
• Producer: Julianne Maloney
• Production Supervisor: Carole Kiser
• Editorial: Whitehouse Editorial
• Editor: Mark Langley
• Editor: Stephen Jess
• Producer: Lauren Hertzberg

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