Hallmark 99 Cents - Say

Category: commercial

Summary: A series of scenes in which people give greeting cards.

Video:

Music in the commercial

Lyrics used in the commercial

Say what you need to say
Say what you need to say
...
Have no fear for giving in
Have no fear for giving over
You'd better know that in the end
Its better to say too much
Then never say what you need to say again

Say what you need to say
Say what you need to say
...
Walking like a one man army
Knowing you'd be better off instead
If you could only
Say what you need to say
Say what you need to say

Description

The ad opens up on a birdseye view of a town. Inside one of the houses, a mother slides a greeting card under her daughter's closed room door. The girl, Katie, opens the door and says "Thanks, Mom. Algebra tests are the worst."

The scene changes. Deciding to "pay it forward," Katie walks up to a house and rings the bell. "I got into the music program at school." Katie then gives the woman, who is perhaps her music instructor, a card.

Another scene change. The woman from the previous scene gives a card to her husband, who just got from helping a neighbor. "You're a good man," she tells him.

Appreciation 99¢
Encouragement 99¢
Joy 99¢
Understanding 99¢
Support 99¢
Happiness 99¢
Gratitude 99¢
Consideration 99¢
Hope 99¢
Laughter 99¢
Remedy 99¢
Recognition 99¢

Voice-over: A card. It's the biggest little thing you can do.