Gillette Fusion - How To Shave Your Groin

Category: commercial

Summary: Animated shaving tips from Gillette for grooming a man's groin.

Video:

Description

This online campaign features how-to videos with tips men could use for shaving their various body parts. This one talks about shaving the groin - "trimming the bush to make the tree look taller". It uses an abstract animation of a guy to be discrete about the visuals.

Credits

• Agency: Proximity Canada
• Agency: BBDO New York
• Creative Director (@Proximity Canada): John Gagne
• Associate Creative Director (@Proximity Canada): Ari Elkouby
• Senior Copywriter (@Proximity Canada): Brian Groves
• Senior Copywriter (@Proximity Canada): Jonathan Weiss
• Copywriter (@Proximity Canada): Ryan Lawrence
• Senior Project Manager (@Proximity Canada): Amber Richardson
• Project Manager (@Proximity Canada): Jube Dhingra
• Account Director (@Proximity Canada): Mark Pileggi
• Account Executive (@Proximity Canada): Moe Serhan
• Social Media Specialist (@Proximity Canada): Collin Douma
• Global Creative Director (@BBDO NY): Jack Neary
• Creative Director (@BBDO NY): Jon Krevolin
• Art Director (@BBDO NY): Cory Smith
• Copywriter (@BBDO NY): Hope Grider
• Agency Producer (@BBDO NY): Brian Mitchell
• Associate Producer (@BBDO NY): Phoebe Vickers
• Global Agency Leader (@BBDO NY): Peter Geary
• Account Director (@BBDO NY): Morgan Seamark
• Account Manager (@BBDO NY): Matt Rednor
• Account Associate (@BBDO NY): Brooke Diamond
• Live Filming Director (@HSI Productions): Justin Francis
• Animation Director (@Curious Pictures): Dave Rasura
• Production Company: Curious Pictures

Cast

• Heath Brandon ... Voiceover

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