GEICO - Caveman - Let Me Be Myself

Category: commercial

Summary: A caveman dramatically lets himself be who he really is.

Video:

Music in the commercial

Lyrics used in the commercial

Would you one time
Let me be myself
So I can shine
With my own light
Let me be myself

Please, would you one time
Let me be myself
So I can shine
With my own light
Let me be myself
For a while
If you don't mind
Let me be myself

Description

The ad starts by the elevator at the Wilshire/Vermont subway station in Los Angeles, CA. The caveman, presumably tired of the social stigma of being a caveman in modern society, wears glasses and has his hair neatly combed and tied back.

He passes by some televisions on display in a store. A GEICO commercial comes on, and uses the tagline "So easy a caveman can do it." The caveman gets down on his knees and screams to the sky, in a dramatic overhead view that's cliche in film. He lets his hair down and rips his pink shirt off. He runs through a flock of white doves, and runs down the street.