Red Cross - Simple Gestures

Category: commercial

Summary: Shifting animated scenes of people making simple gestures to help others.

Video:

Music in the commercial

Description

The animation style is a cell shading (cartoon) technique for the people, and 3D photo-realistic backgrounds.

The first scene takes place in the autumn. A mother and child walk down a city street. They pass by a downtrodden man, and the kid stops. The mother then offers the man some bread. The scene transitions with a quick movement to a building (some sort of homeless shelter), in which the man is now sitting. On a television is a football (soccer) game. Then scene then transitions again. This scene is in a village, and someone gives the ball to a boy. Another quick transition to a delivery guy bringing water to another village. Then another guy helps a woman who's carrying supplies.

Text:
SIMPLE GESTURES CAN MAKE A DIFFERENCE. MAKE YOURS.

Credits

• Creative Director: Philippe Schwaar
• Art Director: Gabriel Mauron
• Copywriter: Fraser Grant
• TV Producer: Lamar Hawkins
• Digital Producer: Jose Vargas
• Digital Production: B-Tween
• Producer: Cedric Muller
• Producer: Claude Fayolle
• Developer: Mark Winterhalder
• Film Production: Wanda Productions
• Director: Damien Ferrie
• 3D design: Escape Studio
• Post-Producer: Olivier Glandais

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