Lexus RX - Intersection

Category: commercial

Summary: A driver in a 2010 Lexus RX avoids crashing into a truck.

Video:

Description

It's dark out, and the driver turns a corner, looking down at his display. Suddenly a tractor-trailer sounds its horn and the two vehicles nearly crash. Everything goes in slow motion as they go head on. The scene pauses, and the voice-over explains how Lexus can't reinvent the night, but they can design their vehicle to have a windshield display so the driver won't avert his eyes from the road, and advanced headlamps to shine light on an angle.

As the scene replays, the driver is able to swerve to avoid the truck.

Credits

• Chief Creative Officer: Chris Graves
• Group Creative Director: Jon Pearce
• Group Creative Director: Gavin Lester
• Executive Producer: Jennifer Weinberg
• Account Supervisor: Kristie Weston
• PRODUCTION COMPANY: RSA
• Director: Carl Erik Rinsch
• Executive Producer: Marjie Abrahams
• Director of Photography: Claudio Miranda
• Line Producer: Annie Johnson
• 1st Assistant Director: Howell Caldwell
• Production Supervisor: Bryan Mitchell
• ANIMATION & VISUAL EFFECTS: Digital Domain
• President of Commercials, Exec. Producer: Ed Ulbrich
• Executive Producer / Head of Production: Karen Anderson
• Visual Effects Supervisor: Jonah Hall
• VFX Producer: Chris Fieldhouse
• VFX Coordinator: Stephanie Escobar
• Previsualization: Simon Dunsdon
• Flame Artist: Jonny Hicks
• Flame Artist: Brian Boungiorno
• Flame Artist: Dave Stern
• Flame Artist: Chris DeCristo
• Flame Artist Assistant: Matthew Bramante
• Nuke Compositor: Rafael F. Colon
• Nuke Compositor: Sven Dreesbach
• Nuke Compositor: Brian Smallwood
• Nuke Compositor: Michael Morehouse
• Digital Artist: Marc Perrera
• Digital Artist: Tim Nassauer
• Digital Artist: Jon Gourley
• Digital Artist: Chris Norpchen
• Digital Artist: Terry Naas
• Digital Artist: Justin Lloyd
• Digital Artist: Jeff Dierstein
• Digital Artist: Adrian Dimond
• Digital Artist: Ruel Smith
• Houdini Artist: James Atkinson
• Matte Paint: Wei Zheng
• Roto Artist: Marianne Magne
• Roto Artist: Mattaniah Yip
• Roto Artist: Tom Piedmont
• Roto Artist: Mike Boden
• Roto Artist: David Wu
• Roto Artist: Kanae Morton
• Roto Artist: Keith Weilmuenster
• On Set Tracker: Scott Edelstein
• Integration Tracker: Som Shankar
• Integration Tracker: Shelley Larocca Courte
• EDITORIAL HOUSE: The Whitehouse
• Editor: Rick Lawley
• Producer: Joni Wright
• MUSIC, SOUND DESIGN & AUDIO POST/MIX HOUSE Location: HUM Music

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