Johnnie Walker - Seriously Black

Category: commercial

Summary: A drink is poured, and the bottle and glasses both blend in with the black background.

Video:

Music in the commercial

Song: Never the Same by Supreme Beings of Leisure

Lyrics used in the commercial

Mysterious chemistry
You taste like home to me

Description

The ad starts off with a bow-wrapped Black Label bottle being opened. The Scotch whisky is poured into darkness, and then the ice appears as the liquid touches it. It's a simple effect, but the "invisible" glasses give a sense of mystique to the golden liquor.

Text from the ad:
SERIOUSLY APPRECIATED
SERIOUSLY BLACK