IBM - Linux - Prodigy

Category: commercial

Summary: Linux (represented as a blond-haired boy) receives some words of wisdom.

Video:

Description

IBM is a supporter of open source and Linux, so although this advertisement isn't selling anything directly, its purpose is to encourage a perception that Linux is ready for the enterprise.

Set against a white background, a child sits in a chair attentive yet silent. He is presented with a number of different disciplines, ranging from sports to business to science to the arts.

John Wooden (former UCLA Bruins basketball coach): "A player who makes a team great is more valuable than a great player. Losing yourself in the group for the good of the group, that's teamwork."

Henry Lewis Gates (professor at Harvard): "Collecting data is only the first step toward wisdom, but sharing data is the first step toward community."

Sylvia Nasar (author of "A Beautiful Mind"): "One little thing can solve an incredibly complex problem."

Penny Marshall (actress, director): "Everything's about timing, kid."

Muhammad Ali (boxing legend): "Speak your mind. Don't back down."

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Basics

Brand
IBM
Year
2003
Title
Prodigy
Also Known As
None listed
Country
None listed
Agency
Ogilvy & Mather
Tagline
LINUX
THE FUTURE IS OPEN
Company
IBM
Product
Linux
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