Nike Golf - Never

Category: commercial

Summary: Some words of Tiger Woods' focus from his late father.

Video:

Description

Tiger's father Earl Woods is heard in voice-over talking about encouraging his son's talent. The video is a mix of footage from Tiger's professional career and home videos from when he was a youth. The spot ends with Earl saying Tiger is unequaled in mental toughness.

Credits

• Executive Creative Director: Jelly Helm
• Executive Creative Director: Steve Luker
• Creative Director: Hal Curtis
• Copywriter: Eric Samsel
• Art Director: James Moslander
• Producer: Ben Grylewicz
• Assistant Producer: Juliana Montgomery
• Editorial Company: Joint
• Editor: Peter Wiedensmith
• Assistant Editor: Kyle Valenta
• Editorial Producer: Patty Brebner
• Post-Production: A52
• Audio Post-Production: Eleven Sound
• Effect: A52
• Music: HUM Music
• Executive Producer: Debbi Landon
• Composer: Chip Jenkins

Cast

• Tiger Woods ... Himself (video footage)
• Earl Woods ... Himself (archive voiceover)

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