Reese's - Global Warming

Category: commercial

Summary: A light hearted plea to stop global warming to prevent all the Reese's Peanut Butter Cups from melting.

Video:

Description

The text "STOP GLOBAL WARMING NOW" appears on the screen. The text is then replaced by the text "OR ALL THE REESE'S WILL MELT" slowly fading in on top of a peanut butter cup. When the fade is complete the picture becomes wavy as if a heat source has been applied to it. A piece is removed from the peanut butter cup as if someone has taken a bite out of it just as the the tag line "Reese's Perfect" is displayed on the screen.

Credits

• Director: Brad Abrahams
• Chief Creative Officer: John Staffen
• Group Creative Director: Thom Baginski
• Group Creative Director: Gary Rozanski
• Creative Director: Archie Bell
• Art Director: Pearl Suh
• Copywriter: Laura Casner
• Agency Producer: Scott Kemper
• Production Company: Digital Kitchen
• Executive Producer: Mark Bashore
• Line Producer: Chezik Walker
• Editor: Brian Cole
• Music: Pull
• Composer: Mitch Davis
• Lead animator: Tim Howe
• Animator: Jayne Vidheecharoen

Cast

More

Recent Discussion

View Discussion in Forum View

Questions