Walmart - CFL

Category: commercial

Summary: A woman stands in the forest and lists the benefits of using CFL light bulbs.

Video:

Description

CFL (compact fluorescent lamp) lights use less energy than incandescent light bulb, and last longer. The woman in the woods explains that the GE CFL she's holding didn't cost a lot at Wal-Mart, and it can save her $47 in electricity costs. "But here's the really neat thing. If every Wal-Mart shopper, all 200 million of us, used just one bulb, it'd be like taking 11 million cars off the road. That's a pretty deal for a little light bulb."

Budget-friendly prices. Earth-friendly products.

Credits

• SVP/ Creative Director: Joe Alexander
• Senior Art Director: Ron Villacarillo
• Senior Copywriter: Lee Remias
• Agency Producer: Dan Kaplan
• Assistant Producer: Kate Chirgotis
• VP/Management Supervisor: Kevin Cronin
• Account Supervisor: Jed Dutton
• Account Executive: Caroline Denton
• Prod Company: Identity
• Director: Robert Leacock
• EP: Joe Masi
• Head of Production: Alana Hall
• Producer: Bill Curren
• Line Producer: Kevin Noonan
• Editorial: Cosmo Street Editorial
• Editor: Tessa Davis
• EP: Yvette Cobarrubias

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