Heineken Premium Light - Share the Good

Category: commercial

Summary: People share Heineken Premium Light with others who are different than themselves

Video:

Music in the commercial

Description

A man walks up to a couple relaxing in a hot spring in a desert area and hands them a bottle of Heineken Premium Light. The couple is next shown still in their casual attire at a dinner party where the woman hands the bottle to another girl who is dressed in an evening gown. The woman in the evening gown continues the trend and walks through the snow to give a bottle of beer to a mountain man looking person. Next the mountain man arrives at an Indian type celebration and hands a woman a bottle of Heineken. This woman hands out a beer to a man in a cowboy hat at country music bar. The cowboy show up side stage at a ballet and gives a ballerina a bottle. She goes on to hand out a beer in at a men's sauna. A man from the sauna shows up at a dance club and hands the dj a beer. The dj walks down a city street and hand the original man a Heineken Premium Light.

Credits

• Executive Creative Director: Steve Luker
• Executive Creative Director: Jelly Helm
• Creative Director: Mike McCommon
• Copywriter: Ian Fairbrother
• Art Director: Aaron Allen
• Agency Executive Producer: Ben Grylewicz
• Agency Producer: Hayley Goggin
• Production Company: Moxie Pictures
• Director: Todd Haynes
• Executive Producer: Lizzie Schwartz
• Producer: Salli Zilles
• Director of Photography: Edward Lachman
• Editor: Hank Corwin
• Post-Production: Lost Planet
• Audio Post-Production: Ravenswork Studios

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