IBM - Go Green

Category: commercial

Summary: A company boss considers an eco-friendly plan, but it's the money savings that sells him on it.

Video:

Music in the commercial

Song: Optimistic Voices composed by Harold Arlen composed by E.Y. "Yip" Harburg

Lyrics used in the commercial

You're out of the woods
You're out of the dark
You're out of the night
Step into the sun, step into the light

Description

The boss of the unnamed company and a business woman are meeting about her green proposal, but he only considers the business implications of the plan. Such as how it'll make the company look and impressing the "tree huggers". But he asks why he should sign it.

The woman explains that could save the company 40% on energy costs, and that they spent $18 million on energy the previous year.

Suddenly the ad goes from black & white to color and little animated critters appear on his desk, and the top & bottom blue bars typical in these IBM ads turn green.

"Where do I sign?" the boss asks.

The end of the ad encourages you to search: ibm go green

That will lead you to the IBM Go Green page (actually an overall portal for their STOP TALKING START DOING campaign).