New Balance - Rain

Category: commercial

Summary: A guy sleeps in while it's raining outside, as his wife is shown coming in from a run.

Video:

Description

"Running knows when you've cheated on it," the voice-over explains. It's 6:11 in the morning, and we're lead to believe that the guy who's sleeping might be slacking off from running. But eventually we find his girlfriend/wife enters with her running gear on.

The narrator talks about running as if it's a person, concluding: "And nothing spices a relationship like a hot, sweaty makeup run."

Part of the LOVE/hate campaign. "Love running more."

Credits

Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
ECD/Copywriter: Greg Hahn
Senior CD/Copywriter: Mike Smith
ACD/Art Director: Brandon Mugar
Director of Integrated Production: Brian DiLorenzo
Executive Producer: Diane Hill
Production Company: MJZ
Director: Fredrik Bond
Director of Photography: Jess Hall
Editorial Company: Rock Paper Scissors
Music: Squeak E. Clean
VFX Company: The Mill
Sound Designer: Kim Christensen

Cast

None listed

New Balance (8)

Recent Discussion

archive 08/12/2008 at 10:22 AM

[Lunalee] Who sings that version in the ad?? I know it's not Madonna in this version. Please let me know!!!

keith 03/26/2008 at 06:06 PM

There's a piano-driven song in the ad with the lyrics "You must love me." It's not the song by that name from Evita. The music in the ad is attributed to Squeak E. Clean (Sam Spiegel's alias and music production company).

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