GEICO - Mrs. Butterworth

Category: commercial

Summary: Mrs. Butterworth helps tell the story of GEICO customer Andrea Barrow.

Video:

Description

Andrea Barrow (Real Person) sits on her couch with the animated Mrs. Butterworth (Talking Syrup Bottle) placed next to her on the cushion.

Andrea: One day a rock chipped the windshield on my car.
Mrs. Butterworth: Oh dear, broken glass sends shivers down my bottle.
Andrea: I filed my claim at geico.com and scheduled an appointment.
Mrs. Butterworth: It was a piece of cake. Or maybe more like hot pancakes.
Andrea: A repairman came right to my house and fixed my baby like new.
Mrs. Butterworth: Now I feel rich, thick and buttery too.
Voice-over: GEICO, real service, real savings.
Mrs. Butterworth: Oh ho ho. Someone has put a logo right over my face.

Part of the "translate" campaign, in which celebrities tell the stories of real GEICO customers.

Credits

• Creative Director: Steve Bassett
• Copywriter: Bob Meagher
• Art Director: Adam Stockton
• Agency Producer: Holly Flaisher
• Production Company: Smuggler
• Director: Chris Smith
• Director of Photography: Toby Irwin
• Executive Producer: Patrick Milling Smith
• Executive Producer: Brian Carmody
• Editorial Company: Spot Welders
• Editor: Dick Gordon
• Telecine: Nice Shoes
• Animation: Buster Design
• ECD/EP (Animation): Jonas Morganstein
• Audio Post: Rainmaker Studios
• Post Production: RIOT

Cast

• Andrea Barrow ... Herself

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