Gatorade - G.I.D.S.

Category: commercial

Summary: In-Car Drinking System / Matt Kenseth

Video:

Music in the commercial

Song: Long Cool Woman (In a Black Dress) by The Hollies

Song: Free Ride by The Edgar Winter Group

Description

Part of the Gatorade "Origins" ad series, narrated by Keith Jackson, this installment is called "G.I.D.S." (which stands for Gatorade In-Car Drinking System). The advertisement features NASCAR stock car racing driver Matt Kenseth, and explains how his crash at Charlotte in 1999 was due to dehydration. That led to the Gatorade Sports Science Institute developing a strategy to keep Kenseth hydrated.