Bud Light - Hitchhiker

Category: commercial

Summary: A couple driving at night down a deserted road encounters an axe-wielding hitchhiker, but he has Bud Light.

Video:

Description

On a dark, remote road, a couple are driving when the guy notices a hitchhiker on the side of the road, and puts on his blinker.

Girl: What are you doing?
Guy: Should we pick him up? He has Bud Light.
Girl: He has an axe.
Guy: But he has Bud Light.
Girl: And an axe!
Guy: I'm sure there's a reason for it.

The guy pulls off to the side of the road.

Guy: Hey buddy. What's with the axe?
Axe Stranger: It's a ... bottle opener.
Guy: Hop in.

Further down the road, there's another stranger. The guy pulls over again.

Guy: Look he has Bud Light.
Axe Stranger: [nervously] And a chainsaw.

This spot aired during the 2007 Super Bowl. It won Cannes Lions 2007 Film Bronze.