Progressive Direct - Cheeze Curl

Category: commercial

Summary: A man talks about the honesty of Progressive's comparison rates, which is juxtaposed with the dishonesty of his son.

Video:

Description

The father is sitting at a computer desk with a mess of cheese curls on the ground and table. The family dogs are munching away at the snacks on the floor.

Meanwhile the father talks about Progressive. He explains the family got a new car so they got new car insurance. He was impressed with Progressive's website (progressive.com), which allows you to compare their rate to the rates of their competitors.

The camera pans to the right to show his kids running through the house. He stops the youngest boy, whose face and clothes are smeared with orange residue. "Did you have anything to do with this?" The boy replies "No", which the dad takes at face value.