Audi - Expecting
Category: commercial
Summary: People talk about accidents that are about to happen.
Video:
Description
The ad opens with a man holding his baby, and nonchalantly saying "Today I'm going to be in a car accident."
Another man in an office says "My accident will be the reason everyone's late to work."
A woman leaving home, purse in hand, says "In 20 minutes I will be in a three car collision."
Then a guy about to get into his Audi says "Right at the end of the street I will get hit by someone who runs the light." He opens the door and says "Come on kids!" as his children run toward the car.
Text:
You never expect it.
But we do.
The dramatic effect of the ad is that accidents can happen at any time, and an Audi is engineered with safety in mind.
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