Slow Churned - Roommates - American Idol

Category: commercial

Summary: Three roommates finish their ice cream, then start dancing because they know they can have more.

Video:
None listed

Description

Three young adults are sitting on a couch eating ice cream. Out of tune singing is heard coming from the TV. "She's not going to win," says the first girl. "Yeah, that's just wrong," replies the other girl. The guy in the middle silently agrees by rolling his eyes.

Then the camera dramatically shows their empty bowls, and all three of them leap up and start dancing. A question is posed: Why are they dancing?

The voice-over answers by saying Slow Churned has only half the fat so they can have a little bit more.

In the western United States, the brand name is Dreyer's. And in the eastern United States, the brand name is Edy's.

During the American Idol season, the commercial ends with a message about the American Idol flavors.

The song was written for the commercial, and the advertising agency Goodby, Silverstein & Partners oversaw the creation of the music.