Citi - Dreams Into Realities

Category: commercial

Summary: Inspirational reasons to use Citi for both business and personal finances.

Video:

Description

"Who first believed in you?" the voice-over asks. The ad continues by showing images of people being ambitious as the voice-over describes how Citi can be the partner that helps makes your dreams into realities.

Some of the images are representative of how businesses can benefit from the financial services of Citi: Small businesses taking off, or larger businesses going global.

Other images are to show the benefits of personal accounts with Citi, such as a young adult going off to college.

Then there are symbolic images such as the mother holding an umbrella over her child.

This ad kicks off Citi's "let's get it done" campaign, including the red arch in their logo.