Nike Free - Run Barefoot

Category: commercial

Summary: In a recreation of the beach scene from Chariots of Fire, the runners pass by anachronistic items.

Video:

Music in the commercial

Although strikingly similar to the Vangelis original, the commercial uses a Mark Ayres cover.

Related music

Originally called "Titles" on the soundtrack, the song is often simply called "Chariots of Fire".

Description

As piano-driven, synthesizer new age music plays, we see a pack of barefooted runners dressed in all-white jogging shirts/shorts. Obviously this is an homage to the beach scene from Chariots of Fire, along with the memorable theme song from the movie. But soon we find everything's not what it seems. The runners pass by parking meters, a manhole cover, a man on a bench, a fire escape, a taxi cab, newspaper vending machines, a woman walking by a tree, and a mail box. Then all of a sudden a bus zooms by, and we're taken to a modern day city. The runner that was center frame in the pack (now running alone) is shown wearing Nike Free shoes.

Credits

None listed

Cast

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Recent Discussion

elizadfd9012 03/20/2013 at 09:09 AM
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Some universal favorites of women are:RB2130 Sunglasses- This chic pair of sunglasses with rectangular bold frame in black and black colored lenses give you a contemporary look Above all the wise employer will make staff members feel involved and an integral part of the success of the company He'll recommend you models of sneakers, sports apparel, he'll show you some running techniques and, best of all, you'll have a good pal to join you in your new hobbys the message that counts The young people who buy the clothing recognize when the apparel and sneakers are designed by people who know their way around a skatepark and skateboard and can smell a phoney a mile away and in this sense the genuine skate roots of Angel, his associates and their endorsers ring true mulberry bag with consumers; Cabada claims to have a personal bond
archive 1/5/2008 at 07:36 AM
[Jeremy] Correction : Actual date of production was March 11th, 2005.

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Basics

Brand
Nike
Year
2005
Title
Run Barefoot
Also Known As
None listed
Country
None listed
Agency
Wieden+Kennedy
Tagline
run barefoot.
Company
Nike
Product
Nike Free
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