Liberty Mutual - Responsibility, Sequel commercial

Summary: Good deeds are paid forward.

Video:

Music in the commercial

iTunes link Buy song from iTunes

amazon - Home Again, Home Again Buy album from amazon

Lyrics used in the commercial

As your hands
breaking free
I am holding on
I am holding on
as you hang on to me
and I don't know
Is this the part where you let go
and sinking under a shadow
Is this the part where
You find out I'm there for you
You find out I'm there for you

Description

Along city streets, on a bus, in a restaurant kitchen, in a suburban neighborhood, in an airport, entering a hotel, in a laundromat. All these places are where good deeds take place, and one person is affected by the good deed, passing it onto other people, until it comes full circle back to the pizza delivery guy who's held back before oncoming traffic almost hits him.

Credits

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Liberty Mutual - Responsibility

Liberty Mutual (2)

Comments

Ernie Schenck May 23, 2007 11:55
Laurence Dunmore was the director.
splendAd Admin Keith June 01, 2007 23:42
Ernie, thanks. Updated above.
sudiegene July 21, 2007 22:20
Thanks,that is such a haunting melody,I'm glad to know the title.
BettyBee August 13, 2007 22:45
The song in your commercial simply draws me to it. I look forward to seeing it over and over. Good principles implied.

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Ad Basics

Brand
Liberty Mutual
Year
2007
Title
None listed
Also Known As
Responsibility, Sequel
Country
United States
Ad Agency
Hill Holliday
Tagline
responsibility
what's your policy?
Company
Liberty Mutual
Product
None listed
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