Cheerios - Adoption

Category: commercial

Summary: A couple adopts two children, and Cheerios provides an early bond for the new family.

Video:

Description

Filmed in Russia, the surrounding architecture includes onion-domed churches, typical of Eastern Europe. Saint Basil's Cathedral in Moscow is pictured in the background early in the commercial.

The ad starts with a woman and man riding in a van, and the woman saying "We waited so long for this. I can't believe it's finally happening. Are you as nervous as I am?" The husband then holds his wife's hand.

When they arrive at the orphanage, the children are a little shy. But beyond the uncertainty, the scenes portrays a great deal of hope for the new family.

On the plane ride home to the United States, the woman gives Cheerios to the two children, making a little smiley face out of the O's. The boy and girl smile. When they arrive at the home airport, there is a slow-motion moment of the little girl staring up endearingly at her new parents.

Text:
Based on true events

Credits

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Basics

Brand
Cheerios
Year
c. 2005
Title
None listed
Also Known As
Adoption
Country
United States
Agency
Saatchi & Saatchi
Tagline
The one and only
Company
General Mills
Product
None listed
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