Ace Hardware - Portraits: Lawn & Garden
Summary: Ace store employees pose next to homeowners in their lawns and gardens.
The commercial starts with a shot of a large, beautiful house and front yard with an Ace employee in a red vest standing next to the homeowners. The voice-over explains, "It's your ideas and creativity that make it your yard." Other scenes show similar situations with Ace employees: A woman and her son posing by a sprinkler, a woman next to a sculpted shrub topiary holding a trimmer, a couple on a bench in their yard squeezing an Ace employee between them, a woman on a patio with lots of plants, and a guy on his patio drinking iced tea - and clinking glasses with an Ace employee.
Part of the Portraits campaign, which symbolizes how a customer can get advice from Ace Hardware employees, so it's "almost like we're right there."