The Foundation for a Better Life - Reach commercial

Summary: The side panel in a beer delivery truck swings open, and two guys drive up beside it.

Video:

Music in the commercial

amazon - 20th Century Masters - The Millennium Collection: The Best of Bachman-Turner Overdrive

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amazon - 20th Century Masters - The Millennium Collection: The Best of Bachman-Turner Overdrive Buy album from amazon

Lyrics used in the commercial

People see you having fun
Just a-lying in the sun
Tell them that you like it this way
It's the work that we avoid
And we're all self-employed
We love to work at nothing all day

We be
...taking care of business, it's all mine
Taking care of business and working overtime
Taking care of bus...

Description

The beer delivery truck is driving down a desert road, with another vehicle in the next lane, and the two guys in a Jeep behind them. The truck's side rolls up on its own, and the two guys get excited. "Whoa, dude." At a stop sign, the Jeep catches up with the truck, and the passenger side guy steps up towards the beer, as if he's going to take some. But, apparently his intention all along, he reaches higher and pulls down the side panel. "Saved the day."

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Ad Basics

Brand
The Foundation for a Better Life
Year
c. 2007
Title
Reach
Also Known As
None listed
Country
United States
Ad Agency
None listed
Tagline
Integrity
PASS IT ON
Company
The Foundation for a Better Life
Product
None listed
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