Orkin - Fake Out
Summary: It appears to be a fabric softener ad, but a bug crawls across the screen.
Clean towels dry in the open air of a mountain. The commercial appears to be advertising a fabric softener named Sierra, but across the screen is crawling a cockroach. Someone watching the ad on a television could easily mistake the bug for a real insect on their TV, which is the point. Eventually the Orkin man steps into frame (over the fake commercial) and kills the roach.