Orkin - Fake Out

Category: commercial

Summary: It appears to be a fabric softener ad, but a bug crawls across the screen.

Video:

Description

Clean towels dry in the open air of a mountain. The commercial appears to be advertising a fabric softener named Sierra, but across the screen is crawling a cockroach. Someone watching the ad on a television could easily mistake the bug for a real insect on their TV, which is the point. Eventually the Orkin man steps into frame (over the fake commercial) and kills the roach.

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Basics

Brand
Orkin
Year
2000
Title
Fake Out
Also Known As
None listed
Country
United States
Agency
J. Walter Thompson
Tagline
None listed
Company
Orkin
Product
None listed
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