IKEA - Lamp

Category: commercial

Summary: Sad music plays as an old lamp is thrown out.

Video:

Description

A woman unplugs an old, red lamp from her corner table, and puts it out to the curb with the trash. She bought a new lamp from IKEA to replace it.

It gets dark and starts raining, and the camera switches between with the old lamp outside, and looking from the outside to the new lamp inside. The music keeps getting sadder and sadder, then a man steps into frame and in a Scandinavian accent says, "Many of you feel bad for this lamp. That is because you're crazy. It has no feelings. And the new one is much better."

Production company: MJZ

Music in the ad was composed by Ren Klyce at Mit Out Sound.

Credits

Cast

None listed

More

IKEA - Happy Inside IKEA - Under the Mess IKEA - The Spaghetti

IKEA (7)

Recent Discussion

None listed

Questions

Question Posts Last post

Basics

Brand
IKEA
Year
2002
Title
Lamp
Also Known As
None listed
Country
United States
Agency
Crispin Porter + Bogusky
Tagline
unböring
Company
IKEA
Product
None listed
Terms & Conditions | Privacy Policy |
Feedback
|
Submit Info