Cingular - Mother Love

Category: commercial

Summary: A mother and daughter seem to be arguing, but they're really saying nice things to each other.

Video:

Music in the commercial

Description

Since discussions about cell phones between parents and children are often argumentative, this commercial turns that idea on its head. The emotions portray a fight, but the words are positive:

Mother: I have not had it up to here with you young lady.
Daughter: Why do you insist on treating me like an adult?
Mother: Because you insist on acting like one. Now you're getting this new phone.
Daughter: But it's so small. I really like it! Why's it always what I want?
Mother: Do you have any idea how much money this is not going to cost me?
Daughter: I love you! [scowls]
Mother: I know you really mean that.
Daughter: You never hated me, and you never will.
Mother: You are the most grateful little...

The voice-over says "Cingular is changing the conversation about cell phones."

The Go Phone has the option to "Pick your plan" or "Pay as you go"

Credits

None listed

Cast

More

AT&T - Family Rollover Minutes AT&T - You're My Best Friend AT&T - Roger Clemens

Cingular (23)

Recent Discussion

archive 08/16/2007 at 06:03 PM
[mmcm312] The mother is hot!

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Basics

Brand
Cingular
Year
2006
Title
None listed
Also Known As
Mother Love
Country
United States
Agency
BBDO
Tagline
raising the bar
Company
Cingular Wireless
Product
GoPhone
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