TIAA-CREF - Greater Good

Category: commercial

Summary: Several scenes of people working in non-profit and educational sectors.

Video:

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Related music

Song: Somewhere composed by Leonard Bernstein written by Stephen Sondheim

Description

A man examines a jar, while all around him are shelves full of other jars. An artist paints a set for a play. A man tunes a piano in a classroom or concert hall. A professor gives a lecture to his students.

TIAA-CREF provides financial services for those in the non-profit and educational fields. The message in this commercial is how financial priorities may change, but TIAA-CREF can help plan one's retirement. It is part of their "Greater Good" campaign, launched during the 2004 Summer Olympics.

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Basics

Brand
TIAA-CREF
Year
c. 2007
Title
None listed
Also Known As
Greater Good
Country
United States
Agency
Modernista!
Tagline
Financial Services
For The Greater Good
Company
TIAA-CREF
Product
None listed
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