Mercury - Chalk Drawing

Category: commercial

Summary: A pavement artist's chalk drawing turns real in this ad for the Mercury Signature Event.

Video:

Music in the commercial

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Lyrics used in the commercial

Oh yeah, baby
Signed, sealed, delivered I'm yours
Ooh, baby, here I am
Signed, sealed, delivered I'm yours
Here I am, baby
Signed, sealed, delivered I'm yours

Description

The artist creates a chalk drawing on a busy sidewalk. When finished, he stands on top of the drawing making it look like he's atop a ladder above another street. Then the camera zooms into the world below, and shows off some Mercury vehicles.

Even though the chalk drawing in this commercial was mostly done with special effects, it's based on a style called Trompe-l'œil using a technique called anamorphosis. Basically, the pavement image is made to look like a realistic 3D scene or object at a specific angle. The street scene in the ad closely resembles a work by Julian Beever.

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Basics

Brand
Mercury
Year
c. 2007
Title
None listed
Also Known As
Chalk Drawing
Country
United States
Agency
None listed
Tagline
None listed
Company
Ford
Product
None listed
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