Mercury - Chalk Drawing commercial
Summary: A pavement artist's chalk drawing turns real in this ad for the Mercury Signature Event.
Video:
Music in the commercial
Lyrics used in the commercial
Oh yeah, baby
Signed, sealed, delivered I'm yours
Ooh, baby, here I am
Signed, sealed, delivered I'm yours
Here I am, baby
Signed, sealed, delivered I'm yours
Description
The artist creates a chalk drawing on a busy sidewalk. When finished, he stands on top of the drawing making it look like he's atop a ladder above another street. Then the camera zooms into the world below, and shows off some Mercury vehicles.
Even though the chalk drawing in this commercial was mostly done with special effects, it's based on a style called Trompe-l'œil using a technique called anamorphosis. Basically, the pavement image is made to look like a realistic 3D scene or object at a specific angle. The street scene in the ad closely resembles a work by Julian Beever.
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