GE - Ecomagination - Jar

Category: commercial

Summary: A boy captures wind in a jar to help blow out birthday candles.

Video:

Music in the commercial

Lyrics used in the commercial

In the chilly hours and minutes
Of uncertainty, I want to be
In the warm hold of your loving mind

To feel you all around me
And to take your hand, along the sand
Ah, but I may as well try and catch the wind

Diddy diddy ...

Description

The commercial is set in Patagonia.

A young boy uses a jar to capture a gust of wind from the sea and then goes on a journey to bring it back to his country side home. His trek includes passing through a small village, riding on a train with a girl his age, crossing a stream, and riding in a motorcycle sidecar. When he arrives home a birthday party is going on for a man who could be his grandfather. The boy gives his jar of wind to the old man to open. When that lid is removed from the jar the candles on the cake are forcefully blown out. A voice over then comes on and states: "Capturing the wind and putting it to good use. Wind energy from GE, some of the cleanest renewable energy on Earth".

Credits

None listed

Cast

None listed

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Recent Discussion

mrnglite 07/18/2010 at 11:20 PM
I love this comment.hanks so much for sharing Mark! This ad always makes me cry. My father built the first solar home in our county in WI and loved the idea of wind energy. Up until his death at age 89, he worked for alternative energy and peace. The way the grandfather hugs the child in this ad is how he embraced his children, grandchildren and great grandchildren every time we spent time together, it makes me cry every single time I see it.
archive 4/2/2008 at 05:12 PM
[Jewel] http://www.youtube.com/watch?v=BS8RZsOZ1Dw&feature=related

Here is the right version of the catch the wind song.....

View Discussion in Forum View

Questions

Question Posts Last post
Alternate Music in GE Jar commercial 1 13 Feb, 2009 12:37 AM by klutzoid

Basics

Brand
GE
Year
c. 2007
Title
Jar
Also Known As
None listed
Country
United States
Agency
BBDO
Tagline
imagination at work
Company
GE
Product
Ecomagination
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