Gatorade - It
Category: commercial
Summary: Athletes are shown pushing their limits as text such as "it is here" is displayed.
Video:
Music in the commercial
The song in the ad was written by music production company Stimmung.
Description
The action is in slow motion, and the music is a dramatic yet sparse piano solo. Text is interspersed in the action with phrases that involve the word "it".
High jumper does a Fosbury Flop over the bar. The text: "it is up here"
Gymnast performing on a balance beam with bloodied toes. The text: "it is here"
Weightlifter lifting the bar above his head. The text: "it is here"
Football player running the ball. The text: "it is one yard from here"
Runners lined up at the starting line. The text: "it is here" And next to several of the runners: "here"
Basketball player taking a shot. The text: "it is here before everyone else"
Bicyclist getting up after a fall. The text: "it is in here"
"That's why it is in here"
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