Gatorade - It

Category: commercial

Summary: Athletes are shown pushing their limits as text such as "it is here" is displayed.

Video:

Music in the commercial

Song: It

The song in the ad was written by music production company Stimmung.

Description

The action is in slow motion, and the music is a dramatic yet sparse piano solo. Text is interspersed in the action with phrases that involve the word "it".

High jumper does a Fosbury Flop over the bar. The text: "it is up here"

Gymnast performing on a balance beam with bloodied toes. The text: "it is here"

Weightlifter lifting the bar above his head. The text: "it is here"

Football player running the ball. The text: "it is one yard from here"

Runners lined up at the starting line. The text: "it is here" And next to several of the runners: "here"

Basketball player taking a shot. The text: "it is here before everyone else"

Bicyclist getting up after a fall. The text: "it is in here"

"That's why it is in here"

Credits

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Cast

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Basics

Brand
Gatorade
Year
c. 2006
Title
It
Also Known As
None listed
Country
United States
Agency
Element 79
Tagline
is it in you?
Company
Gatorade
Product
Gatorade
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