Monopoly - Here and Now

Category: commercial

Summary: Images of present day America are interwove with images of an updated monopoly.

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Lyrics used in the commercial

Hey!
Time has come today, Hey!
Young hearts can go their way, Hey!
Time has come today, Time!
Time!
Yeah
Time has come today... Time!

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Description

This commercial quickly highlights the updated features of the Here & Now version of the classic game Monopoly. The new properties available in this edition of the game are shown to spread from coast to coast including the Gateway Arch, Times Square, and the Hollywood Sign. A large metal briefcase is used to hold the new higher denominations of money that are included. The cell phone, laptop, car, dog, and running shoe are either updated or new game pieces that are presented on a revolving game board.

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Basics

Brand
Monopoly
Year
2006
Title
Here and Now
Also Known As
None listed
Country
United States
Agency
Grey Worldwide
Tagline
Here & Now
Company
Hasbro
Product
Monopoly: Here & Now
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